Standard components

We offer a variety of standard components to get you started.

Base

The x-base component is the equivalent of a blank page. Apply any basic settings, like fonts and colors, for the message here. Your message will inherit all text styles set on the x-base component. You should only ever use one x-base component per message, and it should be the first component, wrapping all other components inside it.

Behind the scenes, this sets the <!doctype html>, <html>, <head> and <body> tags.

Base Properties

LabelType
titlestring
colorSchemeenum
One of: normal, light, dark, light dark, dark light, only light, only dark, only light dark, only dark light
preheaderstring
langstring
direnum
One of: ltr, rtl, auto
colorstring
font-familystring
font-sizenumber
font-weightstring
One of: 300, 400, 700
line-heightnumber
text-alignenum
One of: left, center, right
background-colorstring
stylestring
classstring

Box

Use the <x-box> component to group and style components that should, for instance, stand out from the rest of the content, like a footer or an offer. This is a slightly simplified version of the x-section component. All components inside the x-box component will inherit its text styles.

You can also use x-box to add semantic meaning to a group of components by using the role and label settings. Adding accessibility in this way is an advanced feature; only use this if you understand the impact as this can be negative when used incorrectly.

Box Properties

LabelType
colorstring
font-familystring
font-sizenumber
font-weightstring
One of: 300, 400, 700
line-heightnumber
text-alignenum
One of: left, center, right
widthstring
heightstring
paddingstring
marginstring
alignenum
One of: left, center, right
opacitynumber
background-colorstring
outer-background-colorstring
border-styleenum
One of: none, solid, dashed, dotted
border-widthstring
border-colorstring
border-radiusstring
box-shadowstring
roleenum
One of: article, region, navigation
langstring
direnum
One of: ltr, rtl, auto
labelstring
classstring
stylestring

CTA

A CTA (call to action) is a key component used to drive users to click through to the main landing page of an email. Often referred to as a button, the x-cta component is actually a link that's styled to look like a button.

Hover

You can add a hover state to your CTA component to set a different style when someone hovers over your link. This can encourage people to click through to the landing page.

Button Properties

LabelType
hrefstring
colorstring
font-familystring
font-sizenumber
font-weightstring
One of: 300, 400, 700
line-heightnumber
text-alignenum
One of: left, center, right
text-transformstring
One of: none, capitalize, uppercase, lowercase
text-decorationstring
One of: none, underline, line-through
opacitynumber
background-colorstring
border-styleenum
One of: none, solid, dashed, dotted
border-widthstring
border-colorstring
border-radiusstring
box-shadowstring
full-widthboolean
widthstring
heightstring
paddingstring
marginstring
alignenum
One of: left, center, right
hover-colorstring
hover-background-colorstring
hover-opacitynumber
hover-box-shadowstring
hover-border-radiusstring
classstring
stylestring

Edit text

Use this tag in conjunction with the visual editor. Right now, not all tags can be edited from the visual editor. If you wrap this standard component around text in the code editor, then it will be modifiable in the visual editor.

Example:

<div style="font-size: 12px;">
<x-edit-text> This is a div that you can edit. </x-edit-text>
</div>

Font family

The <x-font-family> component lets you import Google fonts. It will look over a font stack then, if any of the fonts included are Google fonts, it will import them into the template. Include this in any custom component that would allow the user to set a font family.

X Font Family Properties

LabelType
font-familystring

Headings

There are six heading components, x-heading-1 to x-heading-6, representing the six levels of HTML headings h1 to h6.

Heading 1 Properties

LabelType
colorstring
font-familystring
font-sizenumber
font-weightstring
One of: 300, 400, 700
line-heightnumber
text-alignenum
One of: left, center, right
text-transformstring
One of: none, capitalize, uppercase, lowercase
text-decorationstring
One of: none, underline, line-through
marginstring
langstring
direnum
One of: ltr, rtl, auto
classstring
stylestring

Heading 2 Properties

LabelType
colorstring
font-familystring
font-sizenumber
font-weightstring
One of: 300, 400, 700
line-heightnumber
text-alignenum
One of: left, center, right
text-transformstring
One of: none, capitalize, uppercase, lowercase
text-decorationstring
One of: none, underline, line-through
marginstring
langstring
direnum
One of: ltr, rtl, auto
classstring
stylestring

Heading 3 Properties

LabelType
colorstring
font-familystring
font-sizenumber
font-weightstring
One of: 300, 400, 700
line-heightnumber
text-alignenum
One of: left, center, right
text-transformstring
One of: none, capitalize, uppercase, lowercase
text-decorationstring
One of: none, underline, line-through
marginstring
langstring
direnum
One of: ltr, rtl, auto
classstring
stylestring

Heading 4 Properties

LabelType
colorstring
font-familystring
font-sizenumber
font-weightstring
One of: 300, 400, 700
line-heightnumber
text-alignenum
One of: left, center, right
text-transformstring
One of: none, capitalize, uppercase, lowercase
text-decorationstring
One of: none, underline, line-through
marginstring
langstring
direnum
One of: ltr, rtl, auto
classstring
stylestring

Heading 5 Properties

LabelType
colorstring
font-familystring
font-sizenumber
font-weightstring
One of: 300, 400, 700
line-heightnumber
text-alignenum
One of: left, center, right
text-transformstring
One of: none, capitalize, uppercase, lowercase
text-decorationstring
One of: none, underline, line-through
marginstring
langstring
direnum
One of: ltr, rtl, auto
classstring
stylestring

Heading 6 Properties

LabelType
colorstring
font-familystring
font-sizenumber
font-weightstring
One of: 300, 400, 700
line-heightnumber
text-alignenum
One of: left, center, right
text-transformstring
One of: none, capitalize, uppercase, lowercase
text-decorationstring
One of: none, underline, line-through
marginstring
langstring
direnum
One of: ltr, rtl, auto
classstring
stylestring

Hidden Text

You can use <x-hidden-text> to enhance accessibility. The text will be available to screen readers and text-to-speech tools, but visually hidden in your emails. This allows you to provide additional context for things like link text, without cluttering the visual appearance.

Properties


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Horizontal rule

Use the x-hr component to separate content with a horizontal rule. It creates a simple line that can visually break up sections of a page.

Divider Properties

LabelType
heightnumber
widthstring
alignenum
One of: left, center, right
marginstring
background-colorstring
classstring
stylestring

Image

The x-image component adds an image to your message. For best performance, you should use .jpg, .png or .gif file types. Some email clients don't fully support more modern formats.

For more advanced image options, we support srcset and sizes properties. With these, you can provide multiple versions of the image and let the email client choose the best one based on the screen size.

Image Properties

LabelType
srcstring
hrefstring
altstring
widthstring
marginstring
alignenum
One of: left, center, right
opacitynumber
border-styleenum
One of: none, solid, dashed, dotted
border-widthstring
border-colorstring
border-radiusstring
box-shadowstring
background-colorstring
colorstring
font-familystring
font-sizenumber
font-weightstring
One of: 300, 400, 700
letter-spacingnumber
line-heightnumber
text-alignenum
One of: left, center, right
text-transformstring
One of: none, capitalize, uppercase, lowercase
text-decorationstring
One of: none, underline, line-through
hover-opacitynumber
hover-box-shadowstring
hover-border-radiusstring
classstring
stylestring
srcsetstring
sizesstring

Paragraph

The x-paragraph component renders a paragraph of text.

Paragraph Properties

LabelType
colorstring
font-familystring
font-sizenumber
font-weightstring
One of: 300, 400, 700
line-heightnumber
text-alignenum
One of: left, center, right
text-transformstring
One of: none, capitalize, uppercase, lowercase
text-decorationstring
One of: none, underline, line-through
marginstring
langstring
direnum
One of: ltr, rtl, auto
classstring
stylestring

Section

This component adds a full-width section you can use to separate content on a page. You can set an outer-background-color and an inner background-color. The outer will always fill the full width while the inner can take a width value.

This is commonly used as a top-level component, inside the x-base, to create a central column of content in the message. You can create multiple sections and apply different backgrounds to each for better visual separation.

Components inside the x-section component will inherit the section's text styles.

Section Properties

LabelType
is-start-sectionboolean
colorstring
font-familystring
font-sizenumber
font-weightstring
One of: 300, 400, 700
line-heightnumber
text-alignenum
One of: left, center, right
widthstring
paddingstring
marginstring
alignenum
One of: left, center, right
opacitynumber
outer-background-colorstring
background-colorstring
border-styleenum
One of: none, solid, dashed, dotted
border-widthstring
border-colorstring
border-radiusstring
box-shadowstring
roleenum
One of: article, region, navigation
langstring
direnum
One of: ltr, rtl, auto
labelstring
classstring
stylestring

Spacer

We recommend you use margin or padding properties where possible to add space between elements. However, if for any reason those properties don't fulfill your needs, you can use the x-spacer component. The x-spacer component allows for either vertical or horizontal spacing.

Spacer Properties

LabelType
sizenumber
directionenum
One of: vertical, horizontal
classstring
stylestring

Video

The x-video component will pull an image from the video to create a thumbnail. It will display a play button and link out to the video in a new tab. It is compatible with YouTube, Vimeo, Wistia, and Loom videos. This is an extension of the x-image component.

Properties


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